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Reputation Management
ORM stands for online reputation management, which refers to the comprehensive body of work done on the reputation of an individual or an organization. ORM services have as their primary objective the control of the appearance of reputational hazards, the identification and reflection of negative information, the distribution of material to develop brand loyalty, support for your PR aims, and fuel for marketing campaign interest. The complex caters to all aspects of developing and maintaining a positive image for a product, service, or person.
Timely monitoring, processing and analysis of information on the Internet
Task
Search
Permanent growth of positive content on different thematic resources
Formation
Prompt response and planned actions to repel information attacks
Protection
Who needs the full complex of reputation management?
- Agencies (digital, event, pr, etc.)
- Clinics and laboratories
- Restaurants and entertainment venues
- To find investors and clients
- To be better than your competitors
- To form positive reputation as employer
If you are a brand and you want:
If you want to become a big brand:
- You are a performer, politician or entrepreneur
- You want to start your own business
- You face with information which defames your dignity
If you are a public person:
What does reputation management include?
The advantage of any comprehensive service is that, depending on the task, the set of methods for working with reputation changes, and the tool that is most effective for solving a specific problem becomes a priority. It is not uncommon for a customer to come in with a complicated issue just to discover that he requires a few simple items to remedy the situation. But the majority of the time, we deal with difficult projects in which every strategy for managing reputation is implemented.
At the outset of the work, it is essential to compile a list of the most critical requirements and carefully consider the semantics. We consider all requests with possible misprints and mistakes. After that, we adjust the settings of the monitoring system to accommodate all of the requests. Our experts have extensive expertise working with a variety of monitoring platforms, including Youscan, Brand Mention, and Brand24, among many others.
Monitoring is a permanent service. We watch every mention of you or your company carefully and send all data to the response department.
Monitoring is a permanent service. We watch every mention of you or your company carefully and send all data to the response department.
When working with reputation, it is important for us to figure out how to respond to negative or positive mentions. We are going to construct a one-of-a-kind response map. It will assist us in responding appropriately whenever your name or brand is brought up in conversation. If we see a favorable or bad comment, our response department will process the reference.
In addition, we have the ability to remove negative reviews but only in the event that they are untrue and violate the policies of the websites in question.
It's possible that rival businesses are behind fake or otherwise misleading reviews, in which case we can assist you in removing them.
Guerilla marketing is an advertising tool that allows you to quickly and cost-effectively distribute the necessary information.
Our experts find target sites and create a discussion about you or your product. In this way, we unobtrusively promote your products or services. As practice shows, guerilla marketing gives a tremendous influx of new customers. This reputation management method is at the intersection of marketing and PR, so you need to work with it carefully and according to a carefully planned scenario.
Our experts find target sites and create a discussion about you or your product. In this way, we unobtrusively promote your products or services. As practice shows, guerilla marketing gives a tremendous influx of new customers. This reputation management method is at the intersection of marketing and PR, so you need to work with it carefully and according to a carefully planned scenario.
This work is the basis of improving client's reputation on the Internet. Without well-formed content, it is impossible to create a positive reputation. Work with the content is divided into several stages:
1. Collecting material – searching for any information in various open sources; if necessary, creating photo or video content.
2. Creation and coordination of content – writing texts in accordance with the customer's requirements.
3. Content optimization – bringing the content to a competently optimized text in accordance with the recommendations of SERM and SEO specialists.
4. Search and coordination of information platforms – selection of thematic platforms (encyclopedias, reviews, recommendation resources, online media, ratings, etc.) for content publication in accordance with the client's tasks.
5. Content placement – planned publication of content in accordance with the rules of the placement resource.
6. Content promotion – content support by behavioral factors and other tools for promoting information on the Internet.
1. Collecting material – searching for any information in various open sources; if necessary, creating photo or video content.
2. Creation and coordination of content – writing texts in accordance with the customer's requirements.
3. Content optimization – bringing the content to a competently optimized text in accordance with the recommendations of SERM and SEO specialists.
4. Search and coordination of information platforms – selection of thematic platforms (encyclopedias, reviews, recommendation resources, online media, ratings, etc.) for content publication in accordance with the client's tasks.
5. Content placement – planned publication of content in accordance with the rules of the placement resource.
6. Content promotion – content support by behavioral factors and other tools for promoting information on the Internet.
SERM checkup shows problematic positions in search results. Then we prepare a strategy for optimizing search results and start working with classic Search Engine Reputation Management tools: we post articles in online media; give recommendations to the client's site; create and fill satellite websites, publish in encyclopedias and social networks.
A constructive approach is important while removing information from the search results. The displacement of negative information requires not only knowledge of SEO optimization, but also an understanding of the priorities of search engines and the rules for working with recommendation resources and encyclopedias.
A constructive approach is important while removing information from the search results. The displacement of negative information requires not only knowledge of SEO optimization, but also an understanding of the priorities of search engines and the rules for working with recommendation resources and encyclopedias.
Email us to receive a free reputation analysis
Do you have any questions?
When compared to other search engines, Wikipedia has a high trust index. An article written about a person, or a company, will make its way into the search results and draw the attention of people who are likely to become customers. This service is suitable for companies, politicians, and artists.
Wikipedia Management
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Negative Removal
These days, an opinion about a product or a person might be formed based on the information that is found in search results. We will lawfully eliminate or shift the negative result of the search while keeping anonymity and avoiding any mention of it in the media. The procedure takes between 2 and 30 days on average.